THE COACHED STORY.
Born in a cage. Raised in a storm. Built for the over-30’s rebel.
Brighton. 2020.
The fitness industry had lost its way.
Commercial gyms are bursting with people but offering no real guidance.
Trainers pushing quick fixes that never lasted.
Apps, diets, and programmes that promised the world but left you right where you started.
And if you were 40+? The gap was even wider.
The industry wasn’t speaking to you. It wasn’t built for you.
After 30 years coaching, competing, and building gyms across the South Coast, I could see it clear as day: people didn’t just need another gym.
They needed a system to rebuild their health for the long game.
So we built Coached.
MORE THAN A GYM. A NEW STANDARD.
From the start, Coached was created for one purpose: to help men and women over 30 take back control of their health and create a body that lasts.
We’re not here to throw you into chaos. We’re here to give you clarity.
That begins with:
Blood testing – because your health is more than a number on the scales
Physio-led movement screening – so we build strength on solid foundations
Structured, progressive coaching – the roadmap you’ve been missing
And yes, we have mirrors. Not for selfies — but to check form, improve posture, and keep you accountable as you move forward.
WHAT MAKES COACHED DIFFERENT?
We’re the UK’s first coaching-led system built specifically for the over-30s.
Here’s what you get when you join:
Small group coaching that feels one-to-one
Large group strength training designed for longevity
Online support when life takes you abroad or off-schedule
Recovery that’s not an add-on, but part of the process
And the biggest difference? You’ll never do this alone.
We’ve built a community where discipline replaces motivation, where progress is celebrated, and where every win — big or small — moves you closer to living stronger, for longer.
OUR PHILOSOPHY.
Longevity > quick fixes
Discipline > motivation
Teamwork > ego
Strength > skinny
Progress > perfection
Coached isn’t about looking back at who you were.
It’s about building the strength, health, and energy for everything that’s still to come.
If you’re ready to invest in the next chapter of your life — you belong at Coached.
we Empower lifelong health, wellness, and mental fitness
We’re driven to motivate your mind. Educate your brain. And inspire you into the best shape of your life—physically, emotionally, mentally, permanently.
Through a field-tested fusion of education, honesty, and empathic accountability we remove the barriers to lifelong fitness and support you and your goals for the long haul.
If you want to make the next step, book a call with our team today.
Who we are
The Coached team
Our coaches are the best in the business and they make Coached one of the best independent small group and personal training gyms in Brighton.
You may have met some of them at our large flagship Underground Gym. If not take a look at their profiles and we look forward to meeting you in person very soon.
Testimonials
sEEING IS BELIEVING
“I’ve done my 21-Day Challenge, and I can’t believe the impact it’s had on my mental wellbeing. I feel really energised, I’m just up for anything. I’ve lost 3kg of body fat, which I’m really chuffed with. I felt really welcomed by everyone. I hadn’t been into a gym for years and years, and I just feel very much part of the team.” – Chloe
“I’ve dropped from 19% to 16.5% in body fat and dropped 3kg in weight as well. What I love most about Coached is that it’s a small, intimate gym. The coaches are really good, I really look forward to coming here and I’m getting healthier and fitter and can see results in just a matter of weeks.” – Alan
“I’ve lost over a stone in the past 21 days, just by following what I’ve been guided with the nutrition and with the workouts, and nearly down a jean size. I decided to join Coached because I was looking for a really positive gym environment, and I’ve definitely found it. I didn’t think it would have as big an impact as it did.” – Demeltza
BEGIN YOUR TRANSFORMATIONAL JOURNEY TODAY
Book a no-obligation call with Coached.